Content is the reason search began in the first place.” – @leeodden
Parameters Of A Good Content:
- Originality: First thing to be considered is originality. If the information you are providing is not available anywhere else, Google will give you the priority.
- Grammar: Command over language is very important. Google understands the languages very well and can decide which content is written better. It doesn’t mean that you need to put those jargons and idioms, and write a difficult piece of literature. Google also knows what people can understand and what now. A good content written in easy to understand language is what Google loves.
- Presentation: Reading span has reduced like anything online. Hence, the style of writing has changed accordingly. People read visually attractive content better. Now, it doesn’t mean that your article should have no written content, but all images and videos. It just means that the written content should be easy to skim and scam. For example, sentences should be short enough to read easily, paragraphs should be small, there should me more usage of pointers and subheadings. Yes, graphics can also be used in between to make your information look more attractive.
- SEO: A content without the mention of the targeted keywords will not perform very well, as Google might get confused. So, there should be an intelligent usage of keywords, related keywords, and related phrases in the content, so that Google knows that we are talking about that ‘one’ thing.
- Creativity: No matter how much you try, but you can always find somebody who has already written about your topic. So, in order make your content look unique, you need to think of ways to make it look different. And that is how creativity comes in the play.
- Length: The more you write the better it is. Google prefers the content having most details about a subject.
There are several other factors that make a good online content, but above ones are the most common. If you want to excel in business with an effective content strategy, you are at the right place. Contact us now.