SEO: Search Engine Optimization is very important to stay on the top of SERP (Search Engine Result Page). Using the right keywords in a right way, you can make your website perform great on certain keywords, gaining more traction. Given the present algorithm, performance on SERP is not just dependent on good SEO. Of course, it is the major factor, combined with various other factors such as people talking about you on social media (it is a part of SMM), other websites or blogs talking about you (part of affiliate marketing), and similarly you are getting presence on other platforms. In other words, SEO is not just about keywords, but also about creativity. If your content is good, people are going to promote it as well.
SEM: As the name suggests, Search Engine Marketing is the marketing done on search engine to gain traffic. SEO is also a part of it. But mostly, when somebody talks about SEM, they are considering the paid ads on Google. These ads are of various types such as one showing right on the SERP, on different websites, on YouTube, and at some other places. These ad campaigns are not just about putting the money and let the ad run. Zillions of people are running ads online; in order to look unique and gain more traffic than others, your ads should be the best among all. We make sure that your investment makes the most out of these paid campaigns.
SMO: Social Media Optimization is about increasing the reach of the business through social media platforms. It includes optimizing the website for better response on social media. We all know the importance of social media and how much people stay online there. If your thing got viral, it just can bring unprecedented benefits. No matter how impressive your content is, it will not receive any traffic unless the people you're targeting interact with it through feeling, commenting and sharing. The only way to generate interest and retain readers’ interest is to make your content engagement-friendly, relevant to your target market and timed perfectly for maximum impact.
SMM: Social Media Marketing includes everything done on social media platforms to promote your business. It includes paid campaigns and all other activities on the social media platforms. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter etc, you're missing out! Great marketing on social media will bring outstanding success to your business, making devoted brand advocates and even driving leads and sales.